Searching for inspiration

Searching for inspiration

Communication | Judette Coward-Puglisi

September 13, 2010

There are some days when I don’t fee much like writing. I might have had a tough day delivering PR projects and meeting deadlines or been vexed by an employee issue. On those days the words flow like mud and I am stuck.

I suppose there are many like me: the best hairstylist who on some days doesn’t feel like being a hairstylist. And the teacher who does not feel like being a teacher

Fortunately, we all have appointments, commitments and jobs so we show up and perform. I have to write proposals, client collateral, ads, articles, blog posts. My clients and my business depend on it, and most of the times the responsibility is enough get me over the hump, and back to being in the zone  doing the  work, work that I love.

And yet..

What if responsibility isn’t enough, where do you go for inspiration? There are two methods.

 The first is to wait to be inspired, hope that the idea comes to you and prepare yourself to capture it when it arrives.  The other is to seek it out the ideas, will it to appear, train it to arrive on time and on command. 

I know what you’re thinking. The second method seems for the army. Who can think and perform on command?  However the first method is unappealing simply because it plays into the fears and gives wide berth to the excuses. After all, if you’re not inspired, then it is not your fault that you missed a deadline. It’s not your fault nothing great is accomplished. It’s not your fault that delivering second best becomes acceptable.  

The second method actively engages the resistance muscles. It challenges the fear and announces that you’ve abandoned defeatism and instead are prepared to work. Your first idea might not be a winner, or even your second or your tenth, but once you dedicate yourself to this cycle, a remarkable piece of work may evolve.  

Simple example: when I started a business  column ten years ago in Barbados, I had no idea there were many stories to tell. Yet I wrote every week of every month of every year. Each time I did it, I surprised myself. In the process I’ve found discipline to be the stunning first cousin of creativity.