Branding

May 6, 2013
I certainly don’t think you need to be on every single social platform out there but I really believe you can tinker (if you have…

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November 18, 2010
No, not the one about Bill Clinton being born in a place called Hope or even for that matter what President Barack Obama embodied for…

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September 1, 2010
Working in accounts payable is pretty easy. You get invoices from faceless companies. You issue company cheques. You sit at your desk and crunch numbers.…

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July 19, 2010
When we trained Angostura’s corporate communications team last week on the value and impact of social media to their brand, we mentioned how effective it…

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April 27, 2010
Giselle La Ronde-West, corporate communications manager at Angostura, stopped by my office last week to talk about her company’s massive PR coup on MSNBC’s The…

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February 21, 2010
                        Which comes first the product or the marketing? The chicken or the egg?…

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February 2, 2010
                     In 2009 global ad spend was down 12 % Magazine and newspaper are predicted to…

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January 25, 2010
 
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November 2, 2009
                I saw Michael Jackson’s This is It  over the weekend, it’s a must see for fans. For those…

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October 27, 2009
  The word competition  comes from Latin and literally mean “seeking together” or “choosing to run the same race”.     But in the age…

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